Wyckoff Services

Do you have a marketing playbook that’s measurable and flexible for the next 18 months?

Understanding predictable lead and lag indicators can be the critical difference in profitability. Taking a proven proprietary in-depth assessment of your company immediately shows the most important places to spend your marketing dollars for measurable improvement to the bottom line. Wyckoff spends time with key stakeholders (internally) and quickly gets to the “why” with your customers to help design the ultimate playbook for the next 18 months.

How I Do It:

  • ROI Analysis
  • Guerilla Marketing 
  • Influencer Marketing
  • Multimedia competitive analysis
  • Omnichannel Marketing
  • Sales Strategies

You can’t make game changing business decisions without useful, accurate data. Are you looking at data for the sake of data, or are you confident that the data you assess is giving you the business acumen to make decisions for growth and profitability? 

Data for the sake of data does nothing for you. Just because you can run a report and read it, does not mean you are getting the whole story to make executive decisions. Wyckoff can quickly asses what type of reports are needed to move the needle in operations and marketing decisions. The elimination of unuseful data reports is as important to your personal time as getting the right reports in your hand. Understanding what you are looking at is a strategic advantage for Wyckoff as he has spent a career making the complex simple to understand. 

How I Do It:

  • Google Analytics
  • Sales Performance
  • Marketing Analytics
  • Consumer Acquisition Analysis
  • Consumer Behavior Analysis
  • Public Speaking Coaching
  • Sales Coaching

Look at us.  Look at us again. Come back and visit. Getting eyes on your digital presence IS a science. Do you have the right digital tools in place to capture your existing and potential audience?

If you think you are doing all the right things today to compete in a digital world, congratulations! Wyckoff is building and developing systems and processes for you that are putting you two years ahead of how you are using today’s technology. Wyckoff researches and speaks all over the globe on this topic and is known for coaching executive teams through digital transformation.

How I Do It:

  • Google Ads
  • Social Media Ads
  • Social Listening
  • Email Marketing Campaigns
  • TV Ads
  • Radio Ads
  • Music Streaming Ads
  • Media Buying
  • Text Message Marketing Campaigns
  • Ecommerce
  • LinkedIn Data Mining
  • PPC & Ad Words

Do you have the right people in place today to execute your five-year vision? Have you created the right assessments to quickly evaluate new team members to see if they fit the culture of your company?

 Since 1995, Wyckoff has worked with hundreds of companies on every facet of human capital, from executive search to excessive assessment. Leadership development, pre-hiring assessments, behavioral interviewing, performance management and succession management round out Wyckoff’s expertise with building a culture of accountability.

How I Do It:

  • National and International Executive Search
  • Competency Analysis
  • Behavior Fit Analysis
  • Psychological Testing
  • Executive Search (private)
  • Succession Management
  • Leadership Development
  • Job Analysis
  • Sales Coaching
  • Communication Coaching
  • Live Speaking Coaching

How are you telling your story? Where are your stories? How are they being written and more importantly how are they being used for your competitive advantage?

Wyckoff perfected the science of case study selling and will be publishing a book on the topic in 2021. Your story is everything, from your clients and customer experiences to the employees who are part of the culture you have created. Pulling the right stories, having them written in a compelling and creative manner and distributing them through the right public relations channels is all part of the service that Wyckoff provides as your fractional Chief Marketing Officer.


How I Do It:

  • Social Media Management
  • White Papers
  • Thought Leadership
  • Blogging
  • Professional Photography
  • Professional Videography
  • Print Advertising

What is a brand? A brand is what your customers think of you, regardless of what you think of you. Do you REALLY know what your customers think?  Would you like to?

For over two decades Wyckoff has been “getting into the heads” of customers and critical clients. They are the lifeblood of your profitability and future success. Wyckoff has tools and processes that quickly get to the behavioral reasons why people choose your brand over your competitors’. Understanding the customer allows Wyckoff to design an 18-month plan the systems and processes for marketing to execute a strategy to strengthen your brand.

How I Do It:

  • Consumer Perception Analysis
  • Brand Positioning
  • SWOT Analysis
  • Reputation Management
  • Market Analysis
  • Logo and Visual Design
  • Segmentation Analysis
  • Crisis Management
  • New Product Life Cycle

Are you where you need to be? Are you wasting dollars in places you shouldn’t be? 

Quickly understanding where you are, where you aren’t, and where you need to be is part of the initial Wyckoff assessment. Staying on brand and increasing your exposure in the right areas can be the difference between current and future clients buying from you. Connecting with clients in a digital environment is the new Ritz Carlton experience your customers will expect in the next three years. 

How I Do It:

  • Digital Display Advertising
  • Direct Mail 
  • Billboards
  • Live Events
  • Conferences
  • Pandora and Spotify

It’s the first or second place that customers will learn about you. What emotion does it elicit in the first five to eight seconds?

Whether potential clients are looking you up after they received a business card from one of your sales people, or you are driving digital traffic using the latest algorithms from Google, you need to create the right digital handshake that supports your brand and creates conversation.  If your website is not as easy to use as the top three most commonly used websites on the planet, you are already losing. Wyckoff creates and designs for simplicity and maximizes the data utility of your brand. 

How I Do It:

  • SEO
  • UX-UI Design
  • Technology optimization
  • Mobile Web App Design